This is my master's dissertation at National Taiwan University of Science and Technology (2020).
Overview: In recent years, millennials (people born between 1982-2002) have entered the market, however, they lack interest in investment and wealth management. Existing financial services do not attract millennials, and improving the service experience of financial mobile applications has become an urgent issue. This project explores millennials' preference of financial management, and develops a mobile application that fits their behaviors.
Methods: Survey, Focus Group Interviews, Persona, User Journey Maps, Prototype, User Evaluation
Results: This study generates recommendations for future financial mobile application design.
Research Advisor: Dr. Chien-Hsiung Chen